The role of a social media marketer is to utilize marketing and social media management skills to ensure a strong social media presence for the business, contributing to overall business growth both in terms of brand perception and profitability. In an always-online, interconnected world, this is a full-time role that includes various responsibilities.
Role and Responsibilities:
- Conceptualize and create social media marketing campaigns and strategies, including budget planning and allocation; content ideation and distribution; and implementation schedule.
- Grow and expand the company’s social media presence into new platforms, while enhancing presence on existing platforms including Facebook, LinkedIn, Twitter, Instagram, TikTok, and YouTube.
- Plan, create, distribute, and schedule engaging written or graphic content in the form of e-newsletters, web page content, blogs, and social media messages.
- Create a regular publishing schedule and implement it through an editorial calendar to plan, manage, and promote specific, timely marketing campaigns.
- Create brand awareness and ensure a strong online reputation through constant engagement and well-planned, timely, accurate, and platform-relevant updates across social media.
- Stay updated with all new developments within the organization, through constant interactions with other teams such as advertising, product development, brand management, sales, etc., to ensure brand consistency across all social messages.
- Engage with customers through content aimed at turning prospects or followers into customers and existing customers into social media brand advocates.
- Train and guide social media and marketing team members on social media implementation best practices and strategies.
- Research and monitor competitors’ social media activities to ensure brand safety and success.
- Report on progress and growth on all social campaigns to senior marketing management.
- Support sales by cultivating leads from social media campaigns through a planned approach.
- Collect and analyze customer data about visits and interactions to create comprehensive reports and use that information to improve future marketing strategies and campaigns.
Skill Requirements:
- Content Creation and Design: Ability to create or supervise clear, concise, and engaging content for social media and website posts. A good sense of design, along with an understanding of the visuals and design elements best suited for specific platforms, is crucial for planning and distributing content effectively across channels.
- Understanding of Social Media Marketing Tools: In-depth knowledge of social media tools and platforms. A social media marketer must be able to identify and utilize the tools best suited to the company’s needs based on its tech stack and maturity, ensuring effective management of campaigns and content.
- Technology and Data Analysis: Strong understanding of data management and analytics, enabling the marketer to schedule, manage, and improve customer experiences across social media and online platforms. The ability to leverage customer data from social media and the company’s Customer Data Platform (CDP) is key to planning and executing effective campaigns.
- Agility and Willingness to Learn: A strong passion for social media voice, tone, and style, coupled with an understanding of internet culture. Given the ever-evolving nature of social media, this role requires a flexible, quick-to-learn mindset and an eagerness to adapt to new trends and platforms.
- Collaboration and Project Management: Strong project management skills to plan, schedule, and execute social media campaigns in a timely manner. The role also requires excellent collaboration skills to align with other departments, such as product development, brand management, design, and IT, to ensure the success of cross-functional initiatives.
Education:
- Bachelor’s degree in marketing or a relevant field.
Expertise:
- Experience in the textile and/or media industry is preferred.
- Minimum of 2 years of experience in the related field and in managing team members.
